TOAST TO OUR DIFFERENCES

ALBUM CAMPAIGN

Rudimental and Atlantic records commissioned us to do what we do best, use the Le Tings dialect to repurpose ideas and create a killer campaign that showed off the island vibes of their album Toast to Our Differences. We travelled with photographer Ben Quinton and the artist Eleanor Barreau and repainted everything in sight to create a new narrative for their album and single track typography.

Inspired by hand painted signs from ‘Dancehall’ and global African diaspora barbershop culture, we hand painted all graphics and art direction insitu, using found objects, old boats, bath tubs, motorbikes and fisherman huts. The band loved the art direction so much ,they commissioned Le Tings to create all of their merchandise and design and build their stage set with which they travelled the world performing to thousands of fans.