LABRUM X SELFRIDGES


Labrum, the London based Sierra Leone influenced fashion label commissioned Le Tings to create a visual campaign to support their debut collection designed exclusively for Selfridges. The collection celebrates two Sierra Leonian heroes from the early 1900’s heralding them in unique stamp designs. Inspired by the regal references associated with stamps we repurposed notions of monarchy for this generation and the Labrum x Selfridges audiences.